The worldwide distribution of television programs and advertisements is seriously diminishing the differences among cultures.
Today, the development of media industry is experiencing an incomparable spout time in history during which television programs and advertisements are spreading even to the remotest area. As a result, some people show concerns because they wonder whether this trend will finally cause diminishing of culture diversity. Although this concern does make sense in some aspects, we should examine the propelling power behind this phenomenon to find out the true effect of it.
Television programs as well as the advertisements reveal to people a utterly different world to where they were brought up and thus make it possible for the audience to stay home to enjoy the beautiful scenery of places of interest, grotesque customs of a different nation, well-preserved cultural heritage of another country which all help people to realize more about the difference instead of staying ignorant about the outside world. Some successful television program and advertisements aim at the global audience as a whole as their target group and this effort to reach the largest majority as a whole can be reflected in their creative design of programs and advertisements and their distributing endeavor. For example, “discovery” has arrest many audience’s eyeball because of its widely- covered topic such as astronomy,biology, history and anthropology, artistically shoot pictures and sensational commentary. Is this program diminish or increasing our awareness of the difference among cultures? Will the viewing of Roman’s glorious history, America’s persevere exploring of outer space, the miserable and fierce world war one and world war two arouse the consideration that all cultures is the same? Advertisement, at the same time, if distribute globally, usually requires that they cater for the taste of the local audience. We could see this if we look at Kenturkey’s advertising creative strategy and find out how much it has changed from one country to another.
Television itself is a neutral power, and it cannot contribute to the diminishing of culture diversity alone. Although human beings are susceptible to the influence of mass media such as television program and advertisements, we could not blame them as the sole the causes of this phenomenon.The broadcasting company should be responsible to choose programs that will truly embody the cultural differences as well as the common human similarity such as the longing for love, passion, humanity and the like. And the audience, when viewing programs and advertisements from the other country, should bear in mind that as human beings, we share certain similarity as well as diversity and this is the true impetus to push the world forward as well the power to make our world a more colorful place to live in.
Although to be too fussy about the negative influence of television is unnecessary, it does not mean that we pay no attention to it at all. We should be aware of the possibility of the domination of one culture, such as the western culture that we call as cultural imperialism. If we exaggerate it a little bit more, the prospect will be probably that the world be decorated in one color and expressed in one voice. I believe that even this imagination will sound uncomfortable to most people, whether they will be members of an assimilating or assimilated group.
When we concern ourselves with the study of history, we become storytellers.Because we can never know the past directly but must construct it by interpreting evidence, exploring history is more of a creative enterprise than it is an objective pursuit. All historians are storytellers.
I wholly agree that the work of studying and exploring history is more of a creative undertaking than an objective pursuit, although some historical affairs can objectively and factually reflect the original situations, which can be well proved. As a result, all historians can not escape the fact that they will inevitably regarded as storytellers more or less.
First and foremost, the materials constituting of the history books and records are somewhat creations contrived by the past historians and collected, compiled and possible distorted by contemporary historians. Some of the materials originated from the folklores or anecdotes, which were passed by generations to generations. True as they might be at first, they are gradually modified, embellished and even misinterpreted. This is why all history books always present us the dominating merits concerning some heroes and personalities and without any words about their shortcomings, one can not go very far to see that some heroic and historical stories are overstated and even wholly falsified; Other materials of history books completely come from the imagination and creation of present-day historians since some valuable and relevant historical materials already disappeared, so it is impossible for historians to reappear some factual history events to today's people, the only means they can employ is to induce and infer them according to those proved fragmentary facts before or after those events.
In addition, no all historians are equipped with abundant knowledge, which includes not only history knowledge but also artistic, linguistic and archaeological knowledge as well, and no all of them are equipped with rich experience about reorganize the history facts. As known to all, to research and explore history needs deep understanding concerning people's artworks, literatures, customs, mores, beliefs, languages in past time, and sometimes needs necessary archaeological knowledge as well to study the artifacts they unearthed, which can give some information to study and prove the authenticity of some history events. Experience is of the tantamount importance.When meeting with a new-discovering history materials and artifacts, seasoned and sophisticated historians can at once judge whether they are authentic or man-made falsehoods, and evaluate their internal value for studying history at first glance.Ironically, many historians lacking of foregoing knowledge and experience are also engaging in studying history, which are responsible for the fact that their work is regarded as only subjective and even storytelling one.
Moreover, historians are inevitably affected by the exterior conditions, their perspectives and opinions have to be subjected to the time and the authority. For one thing, historians only existed in a relatively short span in long historical river, limited by the time and the degree of civilization of their countries, unavoidably, some of their perspectives and ideas turned out to be fallacious and fatuous if inspected by today's criterion. For another, historians also were impacted by the political situations. When making historical records, seldom had historians the courage to disobey the will and power of the potentate, therefore some stories in historical records often involved in such contents as exalting the efficiency of the policies the politicians made, and portraying the savvy and sagacity of the authorities, while those objective fact, if violating the authorities’ interest, can rarely be seen, Based on the above two aspects,we can safely draw a conclusion that historians are storytellers to some extent.
In summary, admittedly some history stories can truly reflect the events to some extent. Nevertheless, historians, no matter in past and today, are in a sense defined as storytellers for the reliability of materials they choose and create, for the limit of knowledge, experience, time and outside political environment.